Phillip Kauffman comes from a long and lauded line of conservationists. So when he left his job at the UN to launch a chocolate company, some might have wondered. But since it’s founding in 2008, Original Beans has planted more than one million trees in some of the world’s most endangered cacao-producing rainforests, like war-torn Congo and the remote Amazon basin. Along the way, it has also impacted more than twenty thousand cacao-growing families, protected mountain gorillas and helped preserve rare cacao strains. Not bad for chocolate.The sale of each Original Beans bar ensures a rainforest tree is planted. Use the tree-tracker code on the back to follow their conservation efforts in the specific rainforest where that bar’s cacao was grown.