Chef-turned chocolatier, Kjartan Gislason, started OmNom with three friends in a former gas station in Reykjavik, Iceland. There they hand sort, roast, carefully crack, winnow and grind beans sourced from the Caribbean, Africa, Asia and South America. Turned into beautifully packaged bars, they chose to name the brand for the exclamation Cookie Monster makes when happily munching his favorite treat.